In this comprehensively revised second edition of Information Marketing Jennifer Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. Themes now developed more fully include: delivering the promise, e-service, self-service, customer relationships and value, partnerships and consortia through the value chain, product and service portfolios, integrated marketing communications, customer relationship management systems and online user data collection. New sections on branding and marketing in the web environment have been added and many new examples have been included.