The book explains why information professionals should customize service, as well as the "how to" of collecting data. A model for gathering community information is described, applied, and demonstrated through a case study. The book then shows how such information is interpreted and used ti plan information service that are transformative for individuals and groups in the case study community, providing lessons that readers can use with their own institutions. Rooted in a philosophy of customer service, the method presented here is perfect for public, school, academic, and special libraries or other types of information agencies.