Buku Non Teknik

Multimodal Analysis ofDoritos Advertisements on YouTube

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Data collection techniques were conducted through observation,
recording, and classification of multimodal modes in each ad. The results show
that all ads consistently integrate the five multimodal modes. Linguistic elements
are used to convey slogans and solicitation messages; visual elements reinforce
brand identity through colors, shapes, and characters; aural elements create an
emotional atmosphere through music and sound effects; gestural elements
showcase expressions and body movements to build engagement; while spatial
elements direct audience attention through strategic visual layout. The
implications of this research show that the use of integrated multimodal
strategies can increase the effectiveness of advertising communication and
strengthen brand appeal in the eyes of consumers. This research also contributes
to academic studies in multimodal discourse and serves as a practical reference
for ad makers, educators, and media analysts in understanding how visual and
verbal communication work together.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

BSI-2026-ISM m

Penerbit

Makassar : FAH. Adab & Humaniora UIN ALauddin., 2026

Deskripsi Fisik

vi, 67 hal :Ilus :, 30 cm

Bahasa

English

ISBN/ISSN

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Klasifikasi

BSI-2026-ISM m

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Linguistic
multimodal
advertising
Doritos
visual
aural
gestural spatia

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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