APA Style

Kotler, Philip, Gary Armstrong. (2008). Principles of Marketing . : .

Chicago Style

Kotler, Philip, Gary Armstrong. Principles of Marketing. : , 2008. Text.

MLA Style

Kotler, Philip, Gary Armstrong. Principles of Marketing. : , 2008. Text.

Turabian Style

Kotler, Philip, Gary Armstrong. Principles of Marketing. : , 2008. Print.